South Point Hotel, Casino & Spa Announces Multi-Year Partnership with Tequila 500 Novillos
The expanded collaboration introduces the 500 Novillos Tequila Premium Bar alongside expanded brand experiences throughout the South Point Arena
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Pictured left to right: Ryan Growney, general manager, South Point Hotel, Casino & Spa and Miguel Guerrero Elias, owner of Tequila 500 Novillos
(Courtesy of South Point Hotel, Casino & Spa)
LAS VEGAS — South Point Hotel, Casino & Spa today announced a new multi-year partnership with Tequila 500 Novillos, bringing the premium tequila brand’s Western heritage and spirit to the property through an expanded presence throughout the South Point Arena and the renaming of its tequila bar to the 500 Novillos Tequila Premium Bar.
The partnership, which extends for an initial five years, will establish Tequila 500 Novillos as an official arena partner of South Point, with the brand featured prominently throughout the venue. Miguel’s Tequila Bar will be rebranded as the 500 Novillos Tequila Premium Bar, creating a permanent home for the brand at South Point. The bar will feature 500 Novillos branding and provide guests with a dedicated destination to enjoy the tequila and specialty offerings.
“South Point has always been proud to partner with brands that share our connection to the Western lifestyle, and 500 Novillos is a natural fit for our property and our guests,” said Ryan Growney, general manager at South Point Hotel, Casino & Spa. “This partnership brings a premium tequila experience into our arena and casino while creating a new destination with the 500 Novillos Tequila Premium Bar. We look forward to introducing our guests to the brand and building on this partnership for years to come.”
Rooted in the spirit of the American West, Tequila 500 Novillos draws inspiration from Las Tunas Cattle Co., which was founded on a deep ranching tradition and is recognized for its Quarter Horse breeding and performance cattle. The brand describes its tequila as an extension of that heritage, honoring strength, character, discipline and respect for the craft. Tequila 500 Novillos is produced from 100% pure agave without filters or additional ingredients and is positioned around an ultra-smooth, clean profile designed to be enjoyed neat or in cocktails.
“Las Tunas Cattle Co. and 500 Novillos were built around a passion for Western heritage, excellence and the traditions that bring people together,” said Miguel Guerrero Elias, owner of Las Tunas Cattle Co. and Tequila 500 Novillos. “South Point is a tremendous partner for us because of its deep connection to the Western lifestyle and its commitment to creating memorable experiences for its guests. We are excited to bring 500 Novillos to the arena, establish the 500 Novillos Tequila Premium Bar and share our tequila with guests from Las Vegas and around the world.”
South Point is home to a 240,000-square-foot equestrian facility featuring three climate-controlled arenas, more than 1,200 climate-controlled stalls and a wide range of events throughout the year. Through the partnership, South Point and Tequila 500 Novillos will bring together the energy of Las Vegas entertainment with the traditions of the Western lifestyle, creating new opportunities for guests to experience the brand throughout the property.
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About South Point Hotel, Casino & Spa
Featuring more than 2,100 guestrooms, South Point Hotel, Casino & Spa overlooks the famous Las Vegas Strip and the serenity of the surrounding mountainscape. Each oversized guest room features state-of-the-art LED televisions as well as WiFi with high-speed internet connections. Guests visiting South Point Hotel will experience affordable luxury through a casino offering top-of-the-line gaming technology, over 2,200 slot and video poker machines, more than 60 table games and a separate race and sports book area, 11 restaurants, including the award-winning Michael’s Gourmet Room, world-class Costa Del Sur Spa and Salon, a 400-seat showroom featuring headliner entertainment, a 640-seat Bingo room, a 16-screen Cinemark movie complex, a state-of-the-art 64-lane bowling center, a 52,000-square foot Conference Center and an 80,000-square foot Exhibit Hall. South Point Hotel is also home to the Tournament Bowling Plaza, a multi-million-dollar professional bowling tournament facility. In addition, South Point Hotel has the finest equestrian event facility in the country. The 240,000 square feet of event space features three climate-controlled arenas, vet clinic, feed store, more than 1,200 climate-controlled stalls and plays host to some of the country’s most unique events. South Point Hotel, Casino & Spa is at 9777 Las Vegas Blvd. South, Las Vegas, NV 89183.
“Official Hotel and Casino of Las Vegas Motor Speedway” and sponsor of the October 2026 Las Vegas NASCAR Cup series race, South Point 400.
For more information or for room reservations, call 702-796-7111 or visit the South Point Hotel, Casino & Spa website. Connect with South Point on Facebook, Twitter, YouTube, and Instagram.
South Point Hotel Media Contact
Kirvin Doak Communications
southpointpr@kirvindoak.com
Lynne Ravenscraft, Director of Marketing
RavenscraftL@southpointcasino.com
