FOR IMMEDIATE RELEASE
FREMONT STREET EXPERIENCE CELEBRATES 47th ANNUAL FREE CONE DAY WITH BEN & JERRY’S, APRIL 14
Free Cone Day Supports J&J Foundation’s Core Mission of Helping Those Who Suffer from Mental Illness and Substance Abuse Disorder
“More Than a Free Cone… A Chance to Change a Life”
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LAS VEGAS (April 8, 2026) – Ice cream lovers are invited to celebrate Ben & Jerry’s 47th annual Free Cone Day on April 14, from noon to 8 p.m. at Fremont Street Experience. The entertainment district is proud to join the beloved global tradition of giving back with Ben & Jerry’s, one cone at a time.
This year’s celebration goes beyond free ice cream as it’s in partnership with J&J Foundation, a pathway to help, hope and healing for those suffering from mental illness and substance use disorder. Free Cone Day will serve as a community-driven fundraiser, encouraging voluntary donations to support the foundation’s impactful work felt throughout the valley. The 2026 theme, “More Than a Free Cone… A Chance to Change a Life,” reflects a shared commitment to meaningful impact, and guests can enjoy free cones scooped from Ben & Jerry’s famed Cow Bus, positioned on 3rd Street, between The D and Four Queens Hotel & Casino.
Adding to the excitement, celebrity scoopers will serve throughout the day, creating an exciting atmosphere while engaging directly with the community. Vintage hot rod cars will also be parked alongside the Cow Bus, adding to the fun photo opportunities.
“This is one of our favorite days of the year,” said owner George Maalouf. “Free Cone Day is about more than saying thank you to our customers, it’s about bringing people together and giving back. Partnering with the J&J Foundation allows us to turn smiles into something bigger and make a real difference right here in our community.”
Since its inception, Free Cone Day has served as a signature way for Ben & Jerry’s to thank fans while strengthening community connections. This year’s partnership ensures each scoop has the potential to support a greater cause.
All Fremont Street Experience events are free and open to the public. To stay up to date on everything happening at Fremont Street Experience, please visit vegasexperience.com/.
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About Ben & Jerry’s
Ben & Jerry’s Scoop Shops in Las Vegas proudly serve euphoric ice cream while supporting local nonprofits and community initiatives. Through events like Free Cone Day, the brand brings people together, spreads joy, and uses its platform to drive awareness and meaningful impact and staying true to its long-standing mission of social responsibility.
About Fremont Street Experience
Fremont Street Experience is a vibrant entertainment district in historic downtown Las Vegas. The open-air promenade is a hub for entertainment, gaming, dining, and shopping. Fremont Street Experience offers more free live entertainment than anywhere else in Vegas, with performances on three stages every day of the year.
Fremont Street Experience also features The Canopy™ LED screen. Spanning 1,375 feet in length and 90 feet in width, The Canopy™ LED screen is suspended 90 feet above Fremont Street. It dazzles visitors nightly with stunning visual shows synchronized to the music of headline artists like Katy Perry, Shakira, Imagine Dragons, and more.
Additionally, Fremont Street Experience is home to SlotZilla®, a thrilling attraction featuring an 850-foot Zipline and a 1,750-foot Zoomline. Riders launch from a 12-story slot‑machine-themed platform and soar beneath The Canopy™ LED screen.
Fremont Street Experience offers direct pedestrian access to eight world-renowned casino hotels, over 70 restaurants, and numerous specialty retail kiosks, drawing more than 24 million visitors annually. For more information about Fremont Street Experience, please visit www.vegasexperience.com.
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MEDIA CONTACTS:
Lisa Mayo-DeRiso
Mayo & Associates
mayoderiso@gmail.com
702.403.7779
Fremont Street Experience
Kirvin Doak Communications
fsepr@kirvindoak.com
