In 2019, Kirvin Doak Communications was tapped to launch The Mayfair Supper Club at Bellagio – a one-of-a-kind, fountain-side dining experience unlike anything Las Vegas had seen. With no celebrity chef or headline-grabbing culinary hook, the challenge was clear: position The Mayfair not as a restaurant with a show, but as the show – a glamorous, ever-evolving night out that fused fine dining, live entertainment and nightlife into one unforgettable brand. In a city saturated with star-studded kitchens, we needed to turn an unknown name into one of the most coveted tables in town.
KDC & The Mayfair
Supper Club
The Challenge
Our Approach
We treated the launch like a marquee entertainment event, rolling out the concept in curated layers that mirrored The Mayfair’s own dramatic transformation from dinner to decadence each night. Our strategy centered on momentum-building and storytelling:
- Strategic media exclusives across entertainment, travel, food and nightlife verticals to unveil key facets of the experience organically.
- Immersive media previews offering a taste of the energy, ambiance and culinary artistry before doors officially opened.
- Timed pitch campaigns to create a sustained drumbeat of coverage from local insiders to national tastemakers.
- National listicle strategy to land The Mayfair on high-profile “Best New Restaurants” roundups for 2020.
- High-impact asset delivery through multimedia content hubs and tailored press kits to fuel coverage.
- Proactive hosting of influential national media visiting Las Vegas for marquee events.
- Community engagement via The Mayfair’s creative talent and entertainment team to foster deeper local connections.
What We Accomplished
The Mayfair Supper Club became an instant icon. Kirvin Doak’s campaign generated more than 1.5 billion earned media impressions in just six months, with coverage spanning luxury lifestyle, food, entertainment, and design publications. The media buzz was so intense, the restaurant was fully booked nightly for months, and media requests became so high-volume that weekend visits had to be paused.
- “20 of the World’s Best New Restaurants for 2020” – CNN
- “Why the Mayfair Supper Club is the Start of a New Era in Vegas” – Town & Country
- “Get the Best Views of the Bellagio Fountains, a Sensory Dinner Experience, and Full-On Nightclub at the New Mayfair Supper Club” – Travel + Leisure
- “Beyonce’s Choreographer Joins Creative Team Behind a New Las Vegas Supper Club (Exclusive)” – The Hollywood Reporter
- “The Most Anticipated Restaurants of 2020” – The Daily Meal
- The Results
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The Mayfair Supper Club became an instant icon. Kirvin Doak’s campaign generated more than 1.5 billion earned media impressions in just six months, with coverage spanning luxury lifestyle, food, entertainment, and design publications. The media buzz was so intense, the restaurant was fully booked nightly for months, and media requests became so high-volume that weekend visits had to be paused.
- Project Highlights
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- “20 of the World’s Best New Restaurants for 2020” – CNN
- “Why the Mayfair Supper Club is the Start of a New Era in Vegas” – Town & Country
- “Get the Best Views of the Bellagio Fountains, a Sensory Dinner Experience, and Full-On Nightclub at the New Mayfair Supper Club” – Travel + Leisure
- “Beyonce’s Choreographer Joins Creative Team Behind a New Las Vegas Supper Club (Exclusive)” – The Hollywood Reporter
- “The Most Anticipated Restaurants of 2020” – The Daily Meal
Kirvin Doak Communications is a leading communications agency helping brands grow through creative strategy and meaningful storytelling.