Taking a “Tease, Launch, Sustain” approach, we built suspense around one of the biggest stunts in Las Vegas history while keeping the main event entirely under wraps. Six cryptic teaser videos, revealing the 3.31.19 debut date, fused iconic Thrones moments with dramatic Vegas visuals evoking rampant engagement and buzz. Coordinated media outreach generated anticipation and speculation, leading audiences to ask, “What is Bellagio planning?”  Without knowing what they were coming to see, 10,000+ fans flocked to the Bellagio Fountains on 3.31.19 for opening night.

For the rest of the world, we brought the magic live. Key media were looped in 24 hours in advance, enabling embargoed coverage, significant on-site turnout and exclusive content drops. An exclusive behind-the-scenes AP feature was pushed to more than 14,000 international newsrooms. From drone to rooftop to ground-level footage, we captured every angle and delivered a comprehensive asset package for immediate global pickup. We reignited coverage again for the series premiere on April 14, creating a second wave of national and international attention.