In 2018, Kirvin Doak Communications was tasked with launching CATCH Las Vegas inside ARIA Resort & Casino – the first West Coast expansion of the celebrity-fueled brand already beloved in New York and LA. But Vegas posed a unique challenge. In a city that churns through buzzy concepts as fast as it attracts them, name recognition alone wouldn’t sustain long-term success. To build staying power, CATCH had to be positioned not just as a celeb magnet, but as a culinary institution – a must-visit for high-value travelers, luxury seekers and discerning food lovers from around the world.
Working With Catch
Las Vegas
The Challenge
Our Approach
KDC engineered a high-impact, multi-phase campaign designed to balance buzz with credibility — ensuring CATCH would open with heat and remain in demand for the long haul. Key tactics included:
- Aggressive “Best Of” campaign strategy, securing high-profile listicle and round-up features to align CATCH with the top-tier restaurant elite on and off the Strip.
- Strategic media placements in trusted luxury, food and travel outlets to immediately elevate CATCH’s reputation beyond nightlife and celebrity
- Humanizing the brand with profile-driven storytelling that introduced the powerhouse personalities behind the concept and brought the dining experience to life.
- Leveraged Casamigos’ legendary Halloween party as CATCH’s grand opening moment to secure top-tier media coverage.
- VIP hosting and influencer engagement to ensure top media, digital tastemakers and A-listers experienced CATCH firsthand and shared it with their massive audiences.
- Orchestrating celebrity-driven buzz and generating international headlines that positioned the restaurant as a must-visit Las Vegas hotspot.
What We Accomplished
CATCH Las Vegas’ public relations campaign was a smash success, delivering more than two billion earned media impressions. From entertainment journalists to the most serious food travel critics, the media celebrated the expansion of CATCH in Las Vegas, driving demand for reservations that continue to make it one of the most popular restaurants on The Strip to date.
- “The 10 Best New Restaurants in Las Vegas” –Yahoo
- “The Best New Restaurants in Las Vegas in 2018” –Thrillist
- “Hottest New Restaurants on The Las Vegas Strip” –Haute Living
- “George Clooney and Rande Gerber play pilots for Halloween” –Page Six
- “Check out George Clooney, Joe Jonas and Kendall Jenner’s epic Halloween costumes” –Good Morning America
- The Results
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CATCH Las Vegas’ public relations campaign was a smash success, delivering more than two billion earned media impressions. From entertainment journalists to the most serious food travel critics, the media celebrated the expansion of CATCH in Las Vegas, driving demand for reservations that continue to make it one of the most popular restaurants on The Strip to date.
- Project Highlights
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- “The 10 Best New Restaurants in Las Vegas” –Yahoo
- “The Best New Restaurants in Las Vegas in 2018” –Thrillist
- “Hottest New Restaurants on The Las Vegas Strip” –Haute Living
- “George Clooney and Rande Gerber play pilots for Halloween” –Page Six
- “Check out George Clooney, Joe Jonas and Kendall Jenner’s epic Halloween costumes” –Good Morning America
Kirvin Doak Communications is a leading communications agency helping brands grow through creative strategy and meaningful storytelling.