Debbi
Medsker
Debbi is one of Las Vegas’ premiere branding and
media planning strategists. Debbi has spent the last
13 years in the hospitality industry at Luxor, Mandalay
Bay and MGM Grand. Her experience has been in both the
sales and marketing arena of several leading resort
destinations in the Las Vegas market.
Debbi
launched the re-branding campaign for Luxor and was
the Director of Advertising for the successful opening
of Mandalay Bay Resort & Casino. She planned and
managed a launch and entertainment budget for Mandalay
Bay in excess of $15 million in 1999.
Her
most recent effort includes leading the initiative to
re-brand MGM Grand. This encompassed the initial brand
assessment, research and internal infusion of the brand
to employees. In addition, Debbi directed the strategic
development of media plans and creative direction for
marketing of all MGM Grand brands which totaled more
than $20 million annually. She also oversaw the communications
and measurement of the brand throughout all key operations
of MGM Grand.
She
has developed and lead numerous entertainment campaigns
for the Mandalay Bay Events Center and the MGM Grand
Garden Arena. She most recently planned and lead the
$5 million ad plan for the launch of KA by Cirque du
Soleil. |
