Bill
Doak
Considered one of the leading authorities in Las Vegas
marketing and public relations, Bill brings nearly two
decades of experience to Kirvin Doak Communications.
His successful track record offers an invaluable mix
of in-house resort marketing and agency public relations.
Bill
is responsible for overseeing strategic development
for the agency and spearheads client work in the areas
of marketing strategy and brand development. In the
past four years he has helped design and oversee successful
marketing public relations campaigns for several MGM
MIRAGE resorts, Las Vegas developments and more than
a dozen tourist-based product launches.
A
veteran of the Las Vegas resort industry, Bill was responsible
for the successful promotional launch of Mandalay Bay
in March of 1999. As marketing director for the resort,
he led all promotional activities including brand and
event campaigns.
Prior
to joining Mandalay Bay, Bill served as director of
public relations and promotions for MGM Grand from 1994
to 1998. He played a key role in the promotion and planning
of Las Vegas’ biggest events including both Evander
Holyfield vs. Mike Tyson championship fights, The Tonight
Show with Jay Leno, FOX Billboard Music Awards and dozens
of major concert and special events.
From
1990-1994, Bill served as an account executive at the
firm of Brener Zwikel & Associates (Reseda, Calif.)
for clients such as SHOWTIME Networks; The Mirage; Super
Bowls XXV, XXVI and XXVII; Slim Fast; International
Management Group and MGM Grand.
From
September of 2000 until June of 2002, Bill was marketing
director for DHL Worldwide Express, the world’s
leading international air express carrier. There, he
was responsible for building a U.S. marketing team,
communications related to the company’s restructuring
and acquisition, and a revitalization of the DHL brand.
Bill
earned a Bachelor of Science from California Polytechnic,
San Luis Obispo in 1989 and an MBA from the University
of Nevada Las Vegas in 2000. |
