Casino Town Puts Its Money on Hispanic Market
At the Buffalo Bill's casino in Primm, Nev., which courts Latino patrons, singers like Espinoza Paz draw near-sellout crowds. More Photos »
Published: August 29, 2011
PRIMM, Nev. — For decades, a patch of casinos on the western edge of Nevada has relied on geography to lure California gamblers reluctant to drive the extra 45 miles for the glamour and glitz of Las Vegas.
Read more:http://www.nytimes.com/2011/08/30/us/30primm.html?_r=1
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