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At local malls, rose goes in breast cancer fight

Shopping centers offer pink fountains and promotions to raise cash for charities

BY LAURA EMERSON

In support of Breast Cancer Awareness Month, Las Vegas retailers are offering pink-themed products and incentives to entice shoppers to come out and spend a little cash. While a portion of the proceeds go to breast cancer charities, merchants may also get a little boost in sales from the pink-themed month.

Read more here:  http://www.lvbusinesspress.com/articles/2011/10/10/news/iq_47809086.txt