Credited with sparking the fine dining
revolution in Las Vegas, Wolfgang Puck made his culinary
debut in 1992 with the opening of Spago inside The
Forum Shops at Caesars. This bold move marked the
departure from the oversized buffets of old Las Vegas
as Wolfgang Puck’s vision began to take hold
and redefine the dining quality and service in the
city. The Wolfgang Puck Fine Dining Group not only
transformed the culinary scene in Las Vegas - it also
paved the way for other celebrity chefs to open signature
restaurants of their own, attracting an upward spiral
in fine dining that continues today. For more than
seven years and with the opening of four additional
signature restaurants, Kirvin Doak Communications
has been instrumental in positioning the Wolfgang
Puck Fine Dining Group as the industry leader and
innovator, setting the standard for fine dining and
propelling the city to become the dining mecca it
is today.
Tactics
Kirvin Doak Communications works closely with the
Wolfgang Puck Fine Dining Group to maintain their
reputation and ensure each restaurant remains top-of-mind
for dining, industry, travel and trend stories. Additional
initiatives include enhancing awareness of Wolfgang
Puck Fine Dining Group through local, national and
feeder markets; developing new promotions and functions
in keeping with the existing Wolfgang Puck brand identity;
maintaining and expanding awareness of philanthropic
endeavors within the local community; restaurant openings
and redesign initiatives.
Results
The Wolfgang Puck Fine Dining Group continues to secure
timely and appropriate stories aligned with the key
messaging for each restaurant and overall brand. Placements
include top national, regional and local media outlets
encompassing all facets of Las Vegas coverage including
dining, lifestyle, entertainment, restaurant trade,
in-flight and travel publications. With more than
a decade of Las Vegas success, the Wolfgang Puck Fine
Dining Group is recognized as the industry leader
and expert for fine dining and continues to be an
award-winning local favorite. Their success continues
with the launch of the sixth Wolfgang Puck restaurant
in Las Vegas opening at The Venetian in late 2007.
Key Placements: The View (ABC), Continental Airlines
in-flight, US Airways, USA Today, US Weekly, People,
Conde Nast Traveler, Desert Living, Los Angeles Times,
VEGAS Magazine, Las Vegas Life, Gannett Publications
(SW region), Food Arts, Orange County Register, LA
Weekly, Nation’s Restaurant News, Restaurants
& Institutions.
