From the moment it opened, PURE Nightclub has been Las Vegas' club to see and be seen, and Kirvin Doak Communications has helped it stay there. In Las Vegas’ extremely competitive nightclub landscape, where “what’s hot” can change in weeks, maintaining PURE’s position requires an ongoing, pro-active effort and constant teamwork between KDC and the PURE internal marketing and promotions staff.

Tactics
PURE’s dedication to securing the big-name celebrities and mass appeal special events gives the club exceptional media relations opportunities. From ensuring “sightings” placements in local celebrity and gossip columns, to red carpet and special event coordination to negotiating exclusive interview opportunities with major entertainment programs such as Entertainment Tonight, Access Hollywood, EXTRA and others, media know they can expect first-class treatment, timely reporting and a smooth event.

Results
Hardly a week goes by that PURE isn’t in the pages of national celebrity publications such as PEOPLE and US Weekly, OK!, or on national entertainment television. Major market daily newspapers have visited the club and heralded the market leader. Locally, PURE continues to maintain its position as the city’s premiere nightclub, and lines begin forming an hour before the club opens. Kirvin Doak Communications’ efforts have been recognized by the ownership group of PURE as a key piece to their overall marketing strategy, and our work with them has expanded to include PR representation of more than six clubs and a new restaurant, Social House at TI.