Food & Beverage Blogger FAM Trip at ARIA Resort & Casino – Public Relations

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Food & Beverage Blogger FAM Trip at ARIA Resort & Casino – Public Relations

 

OVERVIEW

 

As blogs and social media continue to permeate traditional media as influencers and news sources, exposing these thought-leaders to relevant brands is essential in maintaining relevancy and executing well-rounded media relations. And with food and beverage increasing in importance to travelers, creating awareness for a resort’s dining program not only drives traffic, but separates a property from its competition.        

 

TACTICS

 

In conjunction with Food & Wine All-Star Weekend at ARIA Resort & Casino, we hand-selected eight prominent food and travel bloggers for three days of behind-the-scenes experiences at the property restaurants.  By engaging with the bloggers via social media, encouraging dialogue and camaraderie among the group and orchestrating unique, interactive programming, the results were overwhelming.

 

RESULTS

 

·    8 bloggers attended the FAM trip at ARIA Resort & Casino

·    38 articles were produced

·    58,062,508 blog impressions

·    857,099 social media impressions

·    25% increase in strength of property social media accounts

·    Coverage in Forbes, The Huffington Post, About.com, The Daily Meal, JustLuxe,

among others