Food & Beverage Blogger FAM Trip at ARIA Resort & Casino – Public Relations
As blogs and social media continue to permeate traditional media as influencers and news sources, exposing these thought-leaders to relevant brands is essential in maintaining relevancy and executing well-rounded media relations. And with food and beverage increasing in importance to travelers, creating awareness for a resort’s dining program not only drives traffic, but separates a property from its competition.
In conjunction with Food & Wine All-Star Weekend at ARIA Resort & Casino, we hand-selected eight prominent food and travel bloggers for three days of behind-the-scenes experiences at the property restaurants. By engaging with the bloggers via social media, encouraging dialogue and camaraderie among the group and orchestrating unique, interactive programming, the results were overwhelming.
· 8 bloggers attended the FAM trip at ARIA Resort & Casino
· 38 articles were produced
· 58,062,508 blog impressions
· 857,099 social media impressions
· 25% increase in strength of property social media accounts
Copyright Kirvin Doak Communications | Las Vegas Public Relations