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WISHES FOR A NEVER-ENDING AUGUST

August 31, 2010 in Uncategorized | No comments

With August both National Sandwich month and National “Eat Your Dessert First” month, the team at KDC concocted a delicious pitch – the sweet dessert sandwiches that have found homes throughout Las Vegas.

Filled with childhood memories of Klondike Bars on a warm summer night, the KDC team began its diligent “research” on the dessert sandwiches. From the Ice Cream Sandwich Lollipops at Skybox Sports Bar and Grill to the Macaroon Ice Cream Sandwich at BLT Burger, one thing was evident – our parents didn’t love us! Our sweet memories of those Klondike Bars paled in comparison to the culinary delights that are now showcased throughout Vegas. Instead of having that processed ice cream bar as a kid, I could have been enjoying Hubert Keller’s Chocolate Burger at Burger Bar (ok, so maybe it wasn’t around in the 1980s, but still, I felt unloved).

The closest we came to reliving our childhood dessert memories was with N9NE Steakhouse’s classic take on S’mores. The handheld childhood favorites are back in high demand and come with a little tray piled high with marshmallows, thin skewers, graham crackers topped with a thick house ganache and a bowl of chocolate and vanilla ice cream severed with an open flame hibachi style.

During our research (clearly without enough taste-testing), we also learned that the dessert sandwich knows no bounds and can be found at a variety of dining venues. The sweet-treats have found homes at fine-dining establishments such as Aureole, home to the Grilled Brioche with white truffle infused chocolate ganache, but they can also be found at daylife experiences such as WET REPUBLIC, home to The Whoopie Pie. Vegas tourists and locals can find these culinary dishes scattered throughout Vegas properties and are sure to please even the stingiest of palates.

The dessert sandwiches didn’t just impress the KDC team; the media is “eating it up” as well. As word is starting to get out about these hidden gems in Vegas, I recommend a quick trip to one of the restaurants in Vegas before all of the dessert sandwiches are gone!

Milkshake wishes and whipped cream dreams!

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The Week in News at Kirvin Doak Communications

July 28, 2010 in Client news, Kirvin Doak News | No comments

Time for our weekly roundup of some the latest, greatest news we’ve secured for some of our clients. Enjoy!

The unexpected yet memorable birth of the baby of “Scar” from the Las Vegas cast of The Lion King made for a fun and memorable story from John Katsilometes of the Las Vegas Sun.

Nevada Cancer Institute continues to break new healthcare ground in Southern Nevada.  Here’s KLAS-TV8′s take on NVCI’s Plus One Program, which creates jobs in the field of nursing and infuses Nevada with specialized cancer care professionals.

KDC’s clients were all over this Las Vegas travel story from the Denver Post, one of the city’s key feeder markets. There’s this Come on in, the Water’s Naked: Vegas Finds a New Way to Entice Party Animals and this Your Best Bets for Diving Into the Vegas Pool Scene

We helped VEGAS.com launch their newest entry in the online travel world, MEXICO.com. Here’s a great story one it – but even better, visit the site yourself and you can practically taste the salt on the rim of the Margarita as you sip it on the beach.

Carlos Santana talks about the joys of playing The Joint at the Hard Rock in Las Vegas in the Denver Post here.

There’s a reason the color blue is associated with cool. We think it’s because of Blue Man Group. Check out his fantastic story on the hopefuls that lined up to become a fabled Blue Man.

 

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1 Billion Global Impressions

February 18, 2010 in Client news | No comments

There is no doubt that CityCenter is one of the most significant projects in the history of Las Vegas. Chairman and CEO of MGM MIRAGE, Jim Murren had this to say about the public relations effort on the project:

“Global earned media has been tremendous for the launch of CityCenter…over 1 billion global impressions…our PR team has done a tremendous job.”

Thanks, Mr. Murren. It was our pleasure to be part of what was truly a team effort. See more about the opening of CityCenter and what it means to this community by watching this video of Jim Murren on ARIA’s opening day.

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Living Breathing and Eating CityCenter

January 29, 2010 in Client news | No comments

By Guest Blogger Heidi Baldwin
January 29, 2010

It’s not every day that you get to move into a brand new hotel, see a sneak peek preview performance of a new Cirque du Soleil show and, better yet, dine at some of the most incredible new restaurant venues in the city…with about 130 of your friends and colleagues. But, when you work in public relations and have the opportunity to host over 100 fantastic journalists at Las Vegas’ newest resort development – CityCenter – that’s what you get to do. I’m a lucky gal.

Let’s start at the beginning…I began working on CityCenter over two years ago and let me tell you, pitching stories to journalists about an $8.5 billion development opening in the midst of a recession wasn’t the easiest job. However, as the months came and went and as the towers grew taller and began to take shape into this incredible city-within-a-city, people became intrigued by what CityCenter would bring to Las Vegas.

(Photo by Ethan Miller/Getty Images for CityCenter) Fireworks explode during the grand opening of the Aria Resort & Casino at CityCenter December 16, 2009 in Las Vegas, Nevada.

Fast forward to 11:30 p.m. December 16, 2009…the moment many of us had been waiting for. Opening right on schedule – defeating several obstacles and proving many disbelievers wrong – was CityCenter. I can’t begin to explain what it felt like the moment the public was introduced to CityCenter. Watching the fireworks shoot off the rooftop of ARIA was not only breathtaking; it was the highlight of my entire career. Five years in the making, two years of my personal hard work and countless hours of planning this remarkable opening and here it was…right before me. That single moment will forever be frozen in time. The cheering of the crowd, erupting fireworks and flashing cameras made every triumph and struggle of representing this extraordinary development completely worth it.  

Heidi Baldwin and her teammates with Alan Feldman, SVP of Public Affairs for MGM MIRAGE at the opening gala for Mandarin Oriental, CityCenter

Just last week, I was part of an incredible PR team that hosted over 100 national and international journalists at ARIA Resort & Casino at CityCenter. Talk about event planning! From pitching the media (meaning many 7 a.m. morning starts to catch both east and west coast journalists – and lots and lots of coffee), to coordinating flight and hotel arrangements and over 100 customized itineraries, we had our work cut out for us. Over the four day media week, we saw Viva ELVISTM by Cirque du Soleil®, conducted property tours (showcasing CityCenter’s Fine Art Collection, sustainability initiatives, WET water features, among other elements), ate fantastic food, hosted culinary tastings, met with the chefs, ate more food, danced at Eva Longoria Parker’s new nightclub Eve, ate some more and capped off one evening at Haze Nightclub inside ARIA.

The best part of the entire experience was being able to connect with the journalists I have been working with over the past two years face-to-face. I am so privileged to walk away from this experience with incredible story opportunities underway, but more importantly, with newly formed friendships with some of the most insightful, down-to-earth and amazing people I have ever met.

Nobody said opening an $8.5 billion development in Las Vegas would be easy, but I am so thankful to have had the opportunity to be part of this unbelievable journey.

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