August 2011

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On Aug. 27, I had the genuine pleasure of attending the 25th Annual Black & White Party hosted by Aid for AIDS of Nevada (AFAN).  I heard many stories from previous Black & White Parties and since practically everyone at Kirvin Doak was unanimously peer pressuring me into attending, I bought a ticket.  $35 for general admission seemed like a steep price at the time, but I figured it was for a great cause, so why not?  Little did I know I’d be getting much more than my money’s worth.
Before I could get excited about the party, I had to deal with what to wear.  Among the legendary tales I’d heard from Black & White Parties of yesteryears, I knew the outfit choices were of the utmost importance.  However, anyone who knows me well knows I like a lot of color in my wardrobe.  Don’t get me wrong – I like dressing classy.  I can be a dapper fellow.  But I prefer to splash on the color, that’s for sure.  Like the procrastinator I am (shhh don’t tell my boss), I didn’t buy my clothes until the very last minute.  Literally.  Since I didn’t know what I was getting myself into, I kept it safe with a short sleeve white button up and black dress pants.
When I arrived at the party, I realized I was neither overdressed nor underdressed, because attendees were enjoying themselves in everything and anything black and white, from women in extravagant black gowns to men in tighty whities.  Navigating my way around the Boulevard Pool at the Cosmopolitan of Las Vegas was a blast.  I stopped at each vendor I came across – Sushi Roku, The Cupcakery, PF Changs, Outback Steakhouse, Absolut Vodka, Jose Cuervo… even the snowcone cart from Malibu, plus many others!  If half of the food and beverage stations were present, I still would have considered my ticket price a steal.  Throughout the night from 9 p.m. until 1 a.m. guests were tasting food, mingling with friends, and enjoying entertainment from representatives of Absinthe, David Saxe Productions and Le Reve (just to name a few).  It really was a fantastic party and I was fortunate enough to meet so many wonderful people.
AFAN certainly went all out for this event.  Seeing the 3,000+ people supporting such a respectable and responsible organization was thoroughly inspiring.  I can’t wait to go again next year.  While I now have a fancy new white shirt and black dress pants, I think I just might go a little crazier for AFAN’s 26th annual Black & White Party, because now I know it really doesn’t matter what you wear.  It just matters that you’re there. 

AFAN Las Vegas 25th Annual Black & White Party

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It was not your average road trip. Alison Monaghan and I began our journey across California on last Thursday morning with the task of familiarizing ourselves with Inland

Empire publications that would be a great fit for our client, Primm Valley Casino Resorts.  My travel partner instantly made the trip across the desert full of life with her tidbits of nature facts and small town history. 

The first town we came upon was Baker. My trusty book of knowledge, AKA Alison, informed me that this is the home of the world largest thermometer and as we drove by the tourist trap, I found myself confused by a monument that did not work. After passing through various other small desert towns, we made our first stop in Victorville to find a pleasant journalist that was so eager to learn about Primm Valley, it left us both excited to continue on our journey.

We pressed on to the city of Rancho Cucamonga, which Alison could not say without using a crazy voice. I determined I would never be able to live in this city because I couldn’t say the name without laughing. The beautiful town of Riverside was our next stop, where we grabbed a quick bite to eat on Main Street before our next appointment. Main Street was as picturesque as a postcard, with cobblestone streets and to die for architecture. For a moment we lost ourselves within the quaint town before realizing we had venture on.

After making our final stop in San Bernardino, we packed ourselves back into the car for our three and a half hour drive back to Vegas.  Pulling into our hometown was bitter sweet as I was eager to finally be out of the car, but realizing a really fun day was coming to an end. To wrap up the bizarre material I learned on our 500 mile trip, I now know what an Early Man Site is, discover that donkeys exist in the desert, and the Ghost Town in California is in fact not a ghost town but a thriving city.

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Whenever I visit the Exhibition for work, I always come away with new, unknown tidbits about Titanic. My secret? Noveal, one of the artifact specialists who never fails to intrigue with a new story. He has met descendants of passengers, witnessed the installation of the “Big Piece,” the largest piece of Titanic ever recovered, and even encountered a ghost (yes, I said ghost).

Guess what Noveal told me last week? Apparently, Catholics refused to help build Titanic because the Ship’s call number was 390904 and, when reflected in a mirror, the numerals spelled the ominous words “NO POPE.”

Here are a few other interesting facts that I learned from Noveal:

• The cost of a first-class ticket on Titanic to New York was $2,500, approximately $57,000 in today’s currency.

• There were only two bathtubs for the more than 700 third-class passengers aboard the Ship.

• Tennis player R. Norris Williams and his father, Charles D., felt it was too cold to remain out on deck as the ship went down, so they went into the gym to ride the exercise bikes.

• The fourth funnel on the Titanic was fake. It was believed that the fourth made the ship look grander and only carried vents from the engine room and from the huge coal stoves in the main kitchen.

• The room number “thirteen” was not used on the Ship.

Noveal’s vast trove of knowledge and his fun personality make it a joy to work for Titanic: The Artifact Exhibition. If you’re on the Strip and want to experience Titanic’s historical journey at the Exhibition, ask for Noveal. You won’t be disappointed.

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Few people will be lucky enough to experience a mine tour – which makes me a very lucky girl!  In effort to learn more about mining, and scout out locations to shoot a television commercial for our new client, The Nevada Mining Association, Barrick Gold Corporation hosted our team at their gold mine, Cortez Hills, located south of Elko, NV.  The best way to describe what it’s like to go down into an underground mine is like being on the Indiana Jones ride at Disney Land – but this experience is the real deal!

After arriving in Elko via a private jet, our tour guides from Barrick/Cortez Hills drove us out to the site, and then suited us up in all the safety equipment needed in preparation for the descend: knee-high boots, belt with emergency air masks, reflector vest, hard hats with head lights, and safety glasses.  After that process we tromped out (at about what felt like 20 lbs heavier due to all the safety gear) to the huge vehicles which would take us down into the mine.  As soon as we entered the mine I was blasted by air/dirt being forced out of the mine, as the result of the amount of air that is being pumped into the tunnels below us (Pete, our driver, said they don’t get to take snack breaks very often – so they get to snack on dirt all day long! ?).  As we descended it became completely dark, with the only light coming from our hardhats and vehicles. 

We bounced along and stopped at a number of different points where our tour guides explained the process and showed us miners at work in various points of the mining process – water trucks spray the tunnels to decrease the amount of dirt in the air; huge drilling machines drill holes into an 8’ wall of earth which are later filled in with explosives to blast out the earth; “Haulers” move the earth out to be “leached” for the gold it holds – and the process is repeated over and over until the majority of the resources a site holds has been mined. 

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Did you know – miners (men AND woman alike!) are “below” for the entire duration of their 12 hour shifts, and typically work alone!  It’s hard work and I have a whole new respect for the tight community of miners that make mining possible. Mining has come a long way from picks and axes – engineers, geologists, 3-D computer models, labs, control rooms, machine operators, and massive equipment/trucks now make the process very technical.  The ability to mine resources from the earth and then reclaim the land has evolved into a much cleaner, safer, and eco-conscious industry! 

And did you know the natural resources mined in the state of Nevada are used to manufacture every-day products we all use: cell phones, computers, medical equipment, sensors in air bags and smoke detectors.  And there are more than 50 active mines in the state of Nevada, employing more than 50,000 residents in the industry, which makes mining a significant industry making a positive impact on the economy of Nevada.

I learned so much about mining during my once-in-a-lifetime hands-on experience at the Cortez Hills gold mine.  Just another day on the job here at KDC.  ?

 

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Last week, I had the pleasure of being shipped off to New York City to attend the annual PR conference for my client Tiffany & Co. on behalf of Kirvin Doak. This was my first real visit to NYC (my only other visit was for a one-day job fair in college) and the experience was unbelievable.

One of Central Park's many welcome centers

The conference gave me the opportunity to meet Tiffany & Co. PR representatives from all over the world (from Switzerland to Germany to Japan) and we all got to enjoy some great meals while learning about each other’s cultures. While most of my time during the trip was filled with guest speakers, seminars and meetings with my client (all excellent and thought provoking by the way), I did manage to get out and explore the city for a few hours during my last day there.

From Central Park to what seemed like the never ending vertical reach of the city, I was in hardcore tourist mode while admiring the small section of the city I had the opportunity to explore. I have always been amazed by the creativity and intelligence it takes to design amazing architecture, and it seemed like every building I saw was an architectural marvel.
 

Well worth the wait.

Prior to my arrival in the city, I had made it a personal goal to find a delicious, authentic New York City pizza shop. Nothing goes better with the world’s premier jewelry than greasy slices of authentic New York pie! Am I right? Most of the people in the office give me a hard time for constantly trying to eat healthy, but no self respecting pizza lover can go to NYC without embarking on a quest for great pizza. So, for my last meal before departing the city, I found a small pizza shop near the south end of Central Park and enjoyed two amazing slices of authentic New York-style pizza. It was greasy, delicious heaven.

 

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Last night, we kicked off the 30 day countdown to AFAN’s Black & White Party with a unique take on a Tweetup. With the goal of amplifying partygoer’s excitement surrounding the party, we devised a scavenger hunt Tweetup throughout The Cosmopolitan.  Beginning at 6 p.m. we asked attendees to check-in at The Cosmopolitan’s Book & Stage where they received their first clue directing them to a second location within the property.

After handing out a few clues, we had an overwhelming response that found the first location, Hidden Pizza. I may have made this one a little too easy, giving them the exact floor the restaurant was located on.

Upping my game, the second clue directed people to DROOG, an avant-garde furniture store that sits Strip side.  This one posed a slightly more challenging task as it took people down three floors to a store that may have been unfamiliar to some. Pictures of the unique furnishings began circulating the twitter-sphere as the location was discovered.

The final clue played off the famous 007 character as guests we directed to Bond bar. Once they cracked all the clues and found AFAN’s secret location, they were rewarded with signature cocktails created by Kristin Schafer, Master Mixologist and GM of Bond. She concocted The Tuxedo, featuring Montecristo Rum exclusively for the Black & White Party. The drink was a huge success and gave the event some flare.

Our presence on Twitter was recognized when both the event hashtag, #BWParty and Twitter handle, @AFANLV were trending in Las Vegas. Overall, this event was a great way to build buzz surrounding the Black & White Party and excite supporters for one of the summers most talked about events.

For those interested in attending the Black & White Party on August 27 at the Boulevard Pool can visit www.afanlv.org to purchase tickets and obtain additional information.

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