May 2011

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Girl Power at Girls Day 2011

May 31, 2011 in Client news | 4 comments

On Saturday, May 21, The Boys and Girls Club of Las Vegas, Nevada hosted the annual Girls Day, a day full of games, prizes and of course, girl power. Arriving at 11am sporting my Girls Day 2011 pink t-shirt, I was very surprised to see how the large number of local women who were there to donate their time for a wonderful cause.

Engulfed in a sea of pink, I anticipated the moment that I would meet the young girl I would be matched with for the day. After amazing performances by an 8-year-old superstar on the drums and Las Vegas native, singing sensation Lex Rox, the time finally came. I met 9-year-old Jasmyn from the Boulder City Boys & Girls Club of Las Vegas, Nevada.

Jasmyn and I spent the day playing different games like Soccer Dribble and Dart Throw. I quickly learned her favorite sport is soccer, and she even taught me how to play the game, Ladder Ball. As we only had about two hours to participate in all the games and eat lunch, we were quickly trying to squeeze in the Airbrush Tattoo artist, the photo booth and refreshing Sno-cones with only ten minutes before the exciting prize give-away. If you didn’t walk away with a sense of goodwill, you could absolutely feel the message of self-assurance and compassion in the room. 

It was a great experience to see firsthand the positive influence young women today can have on our youth. I’m grateful that I had the opportunity to volunteer and participate and can only hope that I will be standing in line next year, with the same feelings of anticipation of which young girl I will be paired with for a day.

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Las Vegas Cares

May 25, 2011 in Client news | No comments

Over the weekend, I had the pleasure of working with my client Blue Man Group on a Summer Stock Up food drive to benefit Three Square, which is basically Las Vegas’ local food bank.   Essentially, we asked Las Vegas residents and tourists alike to come down to the Blue Man Group Theatre inside the Venetian Resort Hotel Casino between a four hour period on Saturday, May 21st and make a food donation.  Those that donated a bag of non-perishable food would receive a free ticket to Blue Man Group that night.   As I PR person, I had nightmares what if no one shows up?  I knew we had done our job and got the message out, but will they come?  So how many people would want to donate food for the Summer Stock Up?  The food drive would  benefit children from low income homes, who are unable to take advantage of school lunch programs during the summer break.   Las Vegas showed up in numbers.  There was a line of more than 300 people by 9:45 a.m. – 15 minutes prior to the start of the drive.   I breathed a sigh of relief and then just smiled.  I watched this city’s generosity in full effect.  There were parents with their kids, tourists, couples and grandparents with their grandkids.   They  donated a variety of items including cereal boxes, fruit cups, granola and breakfast bars, crackers, cookie packs, juice packs, sunflower seed packets, canned fruit, trail mix, raisins and more.  They came with bags, cases and their hearts full of passion for their community.   Over 6,230 pounds of food was collected during the four hour food drive which is the equivalent to 4,872 meals.  Las Vegas cares.   Las Vegas listens…which is good news for a publicist!   Las Vegas kids will have a better summer.  Thank you Las Vegas for never disappointing me.   As a community, we truly do care about making a difference and helping out those less fortunate.

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THREE YEARS AND COUNTING… JERSEY BOYS HAS THE CROWD GOING WILD!

May 14, 2011 in Client news | No comments

JERSEY BOYS celebrated its third anniversary on May 12 in front of a packed theatre at The Palazzo Resort-Hotel-Casino. The show was recently named the “Best Show” by the readers of the Las Vegas Review-Journal and when you step into that theatre—there is no question about the result of that poll.                                                                                        

As I stood at the foot of the stage that night at curtain call, the energy in the theatre was astonishing. It took cast member Travis Cloer several attempts to quiet the audience to begin the third anniversary cake presentation. When he finally did, he asked, “How did you like the show?” and the theatre erupted with applause and cheers again. A group of men in the front row were cheering, “One more song! One more song!”

That evening, the full cast came together (even actors who weren’t on that night!) to stand as one and show their thanks and appreciation for the fans that continue to make this show such a success in Las Vegas. The celebration even included what every good Vegas party needs—Vegas showgirls! The beautiful ladies rose from beneath the stage and presented a one-of-a-kind Jersey Boys celebratory cake to the cast and crew.

One of the most comical moments of the evening was when the boys tried to blow out the candles on the cake and unbeknownst to them, they were trick candles. “Aww…who did it?!” asked cast member Deven May, resulting in the audience going into fits of laughter.

Even though I was working, I found myself drawn into the celebration as a captive member of the audience, laughing and cheering on what I truly believe to be one of the most talented groups of people in Las Vegas. As the cast said their final goodbyes and that recognizable music cued up, I looked up at the cast on stage and their smiles said it all. Oh, what a night…

There is no doubt why three years later, JERSEY BOYS is still packing in enthusiastic audiences night after night. Cheers to three more years!

*Photo Credit: Denise Truscello/WireImage

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Dining for a Cause

May 2, 2011 in Client news | No comments

The inspirational partnership between two Kirvin Doak clients panned out picturesque on the evening of April 27 as BRIO Tuscan Grille and Aid for AIDS of Nevada coincided to host a grand opening celebration at Tivoli Village that raised more than $8,000 for people battling HIV/AIDS in Southern NV. Located in the shadows of the Strip, the Tuscan inspired retail Mecca plays home to BRIO’s second location in Las Vegas.

The community came out in full force to support the cause, filling the restaurant with more than 400 bodies. Raving about the Tuscan inspired venue, attendees enjoyed authentic Italian delights while sipping on specialty cocktails.

A hand carved ice sculpture, incorporating both BRIO and AFAN logos, acted as both a centerpiece and serving tray to chilled shrimp. Without being able to resist, I nibbled on toasted ravioli, beef Carpaccio, fresh fruit and couldn’t pass up the tiramisu elegantly displayed on the living desert tray (pictured below.) Living up to all my expectations, the food was spectacular!

Local artist, Jeremy James played hit tunes on the patio as guest mingled with new and old friends on the beautiful evening.  The raffle was the hit of the benefit, with prizes ranging from Penn & Teller tickets, a spa package and even lunch and dinner at BRIO for a year! Everyone came out a winner as BRIO offered complimentary bruschetta tickets to all attendees who entered the raffle.

As we toast to a successful event, we can look forward to watching the synergetic relationship blossom and hope for many partnerships like this to form in the future.

 

 

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