February 2011

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Justin Tmberlake Shriners Hospitals for Children Open: More than a Golf Tournament

February 23, 2011 in Client news | No comments

I have had the fortune of working on the Justin Timberlake Shriners Hospitals for Children Open event the past two years.  It is a fabulous week of PGA TOUR golf and events in the Fall.  Every year,  I look forward to spending the week at TPC Summerlin and telling the story through golf of the work that the Shriners do in their 22 hospitals across the country.   However, the event is so much more than a golf tournament.   

I always knew that it was more than birdies, bogeys and eagles but it became even more apparent to me when I had the opportunity to visit the Shriners Hospital in Sacramento earlier this month.   I knew what the Shriners Hospitals provided to families was remarkable, but what I experienced during my visit made me realize that the work they do within the walls of these hospitals goes above and beyond what is expected in healthcare today. 

For those of you don’t know,  Shriners Hospitals provide free medical care for children up to the age of 18 in the areas of orthopedic conditions, burns, spinal cord injuries and cleft lip and palate.  What I didn’t realize is that they have the best of the best medical staff in these areas at their hospitals.   The truly attract the most specialized physicians and staff who carry out the mission of the Shriners.  They not only are dedicated to the treatment and recovery of the patient, but more important to the research of why and how can we prevent these injuries or conditions from happening.  

The staff that I had the opportunity to meet at the Shriners Hospital in Sacramento love their jobs.  They know they are truly lucky to work in such an incredible environment that allows research, recovery, discovery and caring.  The care of the patient and family didn’t end when the patient left the hospital, many of the staff shared stories with us on how they remained in touch with the patient and families through the years.  They said that many of the patients come back to the hospital to share their stories of recovery with current patients.  

The Shriners Hospitals are truly a magical place where more than just medicine happens and the Justin Timberlake Shriners Hospitals for Children Open is definitely more than just a golf tournament.

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To learn more about Shriners Hospitals go to www.shrinershq.org. 

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Holly Madison Rings in Valentine’s Day at Tryst Nightclub

February 15, 2011 in Client news | No comments

This weekend Holly Madison hosted a special Valentine’s Day affair at Tryst Nightclub at Wynn Las Vegas. Walking the carpet in a red party dress with gold shimmer accents and red peep toe heels, she was joined by her two best friends and Holly’s World co-stars, Josh Strickland and Angel Porrino for the special soiree. 

After working for years on nightlife red carpets, I can tell you that Holly Madison is a publicist’s dream. Not only is she stunningly beautiful, but she knows exactly what the media needs and she offers it without question. She is one of the most thoughtful on the red carpet, making sure every photographer has multiple shots that will work for their outlets, and she offers up something fresh and unique to each interview request.

Now transitioning into broadcast herself, Holly glowed when she discussed her new correspondent position with Extra, saying its always been a dream to get more involved in journalism. To show off her new skills, she even took over one on-camera interview to grill Josh on his ideal relationship.

Once inside, the PEEPSHOW entourage was seated at the best table in the club, directly on the dance floor looking out on the venue’s gorgeous 90 ft waterfall. Holly wasted no time to get the party started, as she jumped up on top of their banquette, dancing with her bffs, waving and posing for fans’  photo requests from below. She was overjoyed to see the staff were all dressed in her honor, donning tube socks, short shorts, I Love Holly t-shirts, and even her signature candy necklaces from Sugar Factory. She tweeted a photo out to her followers saying, “The cocktail girls at Tryst are all in Holly costumes!! So cute!”

The staff presented Holly with an immaculate Valentine’s Day cake, a three tier creation by Freed’s Bakery in Las Vegas. Each layer was a giant stacked candy heart, with oversized Valentine’s Day candy and cherries topping it. Aftertaking photos, Holly stuck her finger in it to lick the frosting and once Josh and Angel realized the cake was real,they ripped out a middle section to take a bite of the holiday delight.

 

It was such a fun evening, and if you had to celebrate Valentine’s Day single, spending it with Holly Madison & company was a pretty good way to go.

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SF Giant, Sergio Romo Spends Time with the kids from the Boys & Girls Clubs of Las Vegas at Palms Casino Resort

February 1, 2011 in Client news | No comments

What do you do after you win the 2010 World Series? If you’re Sergio Romo, relief pitcher for the San Francisco Giants, you give back to the community through philanthropic efforts. Romo made a special trip out to Las Vegas to share a few hours with the Boys & Girls Clubs of Las Vegas on Friday, Jan. 28.

Hosted by 9 Group and Palms Casino Resort at The Lounge, Romo and the children of the Boys & Girls Clubs of Las Vegas spent the afternoon enjoying sugary and salty treats that included Simon at Palms Place Chef Kerry Simon’s signature cotton candy, dyed orange in Romo’s honor, hot dogs by N9NE Steakhouse and popcorn scooped into red and white movie cartons courtesy of Brenden Theatres. The kids were delighted as they were decked out in their signature Boys & Girls Club t-shirts, eating hot dogs loaded with ketchup and of course had sticky fingers due to the sugary fluffy treat.

Romo interacted with the kids as he let them pull on his beard, a signature feature of the 2010 World Series team where the phrase “fear the beard” was coined by all the players having facial hair. The kids talked with Romo about baseball, his beard and other interesting topics that struck their curious nature. As the food disappeared, the kids grew anxious to get Romo’s autograph and were ready to have one-on-one time with the big league player.

A line was formed as groups of 10 stepped up on stage to get a baseball personally signed and their photo taken. In honor of Romo’s beard, 9 Group supplied costume beards for the kids to wear during their group photo with him. All smiles and laughs, the kids were thrilled to look like the World Series champion that sat before them, but they were even more excited to keep the beards.

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Photo credit: © Erik Kabik/ RETNA/ www.erikkabik.com

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